BECAUSE EVERY DROP COUNTS
Although the Earth is more than 70 of water, the potable and drinkable water is a tiny part of entire volume. Freshwater makes up a very small fraction of all water on the planet. While nearly70 percent of the world is covered by water, only 2.5 percent of it is fresh. The rest is saline and ocean-based. Even then, just 1 percent of our freshwater is easily accessible, with much of it trapped in glaciers and snowfields.